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![]() The tool has a showroom feature that allows you to turn any image or video shoppable from your social feed. Curalate ensures great content results, promises lower bounce rates, and higher conversions with its array of features. Coupled with the native analytics from Facebook and Twitter, Critical Mention is a powerful tool to assist you with the audit.Ĭontent analysis is an important aspect that needs to be analyzed while performing a social media audit. The tool also gives you visual coverage on density maps and word clouds to help you spot any emotional extremes. This tool helps in establishing some baseline numbers like your engagement score, the number of clicks to your social page, the number of followers you’ve gained, and so on which comes in handy when you perform a social media audit.Ĭritical Mention’s social media monitoring tool helps you get access to comprehensive coverage on social networks like Facebook and Twitter. Using Critical Mention, you can track and analyze your brand on social channels, stay on top of what’s trending in your industry, and gain insights on sentiment and trends. Here’s an interesting use case video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.Ĭritical Mention is an all-in-one platform for media monitoring. ![]() Discover which are your most engaging posts, which type of content wins you more engagement, the volume of posts published and much more that you can compare with your competitors to see what the industry average is like.Īgencies can also leverage Unmetric for new business pitches & business development to help clients stay on top of their competition and discover gaps to be addressed. ![]() Analyze your follower growth and see how many new followers you’ve gained or lost and compare it with the previous years to see if there is a dip or spike during a specific time period.You get an array of topline engagement metrics like the number of likes, shares, and comments received on your posts that you can compare with the previous years to see what the year on year change is like.It provides a host of features that will help you review your social media profiles and ease the whole social media audit process. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. We might be biased here, but it’s our blog so we’ll put Unmetric at the top. ![]() Take a look at the list of tools we’ve put together that come with great analytical insights to improve your social media efforts. To perform a social media audit, you need to have the right tools to analyze the various facets of your social media profiles. Taking the time out to perform a social media audit will benefit you to make more informed business decisions on your future campaigns. This process will help you understand where things stand and where you want to be. Social media audits are performed to review your social media profiles, establish what’s being done, and identify gaps to be addressed. It helps you identify gaps and gives you more clarity on how your brand performs across several social media networks. Social media audits pose a great opportunity to help you understand the relationship your brand has with its audience.
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